North East Enterprising

Promoting Local Entrepreneurship

North East Enterprising - Promoting Local Entrepreneurship

Young Entrepreneur takes over Newcastle

 

 

Gavin Whittaker from Webspin UK Digital Marketing and SEO:

Small Final Young Entrepreneur takes over NewcastleWhen I started learning about digital marketing and online entrepenurship it was starting out in affiliate marketing and Search engine marketing or (SEO). I did learn a lot about how the search engines work and how to gett rankings, visitors and highly converting advertisements.

But i did not really build any good relationships

In my struggle to grow into a great marketer, I’ve been experimenting with different kinds of digital marketing i missed out one key fact: building and nurturing business relationships.

My background is travelling i have literally traveled the world learning about how to build relationships. As a recruitment officer I excelled at starting relationships with everyone from students to executives. But applying these same skills online is still something i wanted to work on.

Below are some of the things I’ve tried and results I’ve gained.

Cold Calling…

I got straight on the phone and started with this pitch: “I realize that some students might find it challenging to get in touch with expert sources, especially for interviews, and I’d love to have a chat with you about working together.”

Representing a fairly significant brand and offering my CEO and marketing manager as sources, I thought that journalism students would jump on the opportunity for an expert source in marketing to validate some of their stories.

My hit rate wasn’t extremely high.

I learned two results here.

The first is that cold calling or cold emailing is probably the simplest and quickest way to start new relationships online. The people who I did get through to are awesome.

The second was that if I’m going to pitch a project to someone who I don’t already have a relationship with, I have to make it easy. I shouldn’t have said, “our experts are available.” I should have had a simple project ready to go right away and asked for a simple piece of input from the students.

I Tried Asking for Something Easy…

Joe James from Pinpoint SEO has been an great connection for superpower Search, sitting down with Alex Creations our marketing director for this super interview. He also publishes great content, a lot of which he produces in conjunction with other industry experts.

Straight from my previous experience on relationships, I wanted to try doing something similar. I needed to work with the best industry leaders to produce valuable content.

I deciden on a single question that everyone in my office was interested in. I pushed it out to a set of my top industry experts via email, trying to make the value proposal as simple as possible.

I’m hoping that the value proposition turned out like:

Hi! You’re a person that has an opinion I respect and I was wondering what your  thoughts are on these questions… We’d like to share your answer and those of some other industry experts to create a great piece of content. We’d like to link to you and promote you as an expert in this piece as well!

I was excited when responses started coming back–people were excited as well and coming back with some great answers. I had definitely learned something from my last project. I’m still getting responses back and I’m following up.

Top 10 best Wedding Catering Tips

You must do your homework

Ask to see their testimonials, check out the website, does it look professional?

Dedicated Catering Manager

Does the caterer give you a dedicated catering manager that you can rely upon?

Self-Catering is just not possible

Many try and many fail.  Even if you save money you will lose time-wise. You want to let your hair down and not worry about the food and drink.  Try using a specialist wedding caterer like Wise Weddings; you may be surprised how far your budget will go.

Don’t forget Special Dietary Requirements

Remember to be aware of cultural and religious food restrictions and ensure that vegetarians, allergy sufferers, children and those opting for healthy options are catered for.

Have a Theme

If you are having a themed wedding, then co-ordinate your food accordingly. How about a hog roast or BBQ?

Canapés should be easy to eat

Reception finger food should be bite-sized portions. Your guests don’t want to get messy while they are eating.

Quality Produce

Some caterers will try to cut costs by compromising on the quality of their produce. Wise Wedding uses only the freshest seasonal ingredients and sources locally where possible.

Check the Tableware

Inspect the tableware, glassware and crockery to ensure that it matches the style of your wedding. Does the caterer offer a choice of coloured linen like Wise Weddings?

Taste the Menu

Reputable caterers like Wise Weddings will organise a tasting for the bride and groom to be. This should give you a good indication of the quality and presentation of the food.

Visit the Caterer

Is the premises clean and tidy?  Make sure you can meet the chef. First impressions are important. Does the caterer pass the test of being a professional outfit?

These great tips are brought to you by catering newcastle if you would like to find out more you can find Nibbles and Bits at:

www.catering-newcastle-upon-tyne.co.uk/wedding-catering-newcastle-upon-tyne/ for catering in newcastle

Nibbles and Bits Catering
Church Chare, Whickham
Newcastle Upon Tyne
Tyne and Wear
NE16 4SH
0191 328 0649